"Social media is either a time-wasting, woolgathering, yak-shaving waste of effort, or perhaps, just maybe, it's a crack in the wall between you and the rest of the world."
Seth Godin in the article Ways to Reinvent Yourself Success Magazine
So is it a waste of time? It depends. Are you checking online every half hour counting the number of followers, fans or friends you have? Are you stalking your pages for the latest updates? How often do you check to see if someone liked your post or tweet?
If you are a business owner, what's the real reason for using social media? It really does have a purpose; to connect with people, provide valuable content and make a difference in someone's life, which in turn then creates trust and faith which later could lead to them buying from your company or business. (or vice versa!) It's pretty important stuff…if done right.
If you do nothing other see how many friends you can accumulate, it's not going to grow your business. As a busy, stay at home mom and owner of a successful large home business, time is really important to me. I've even started using a timer to make sure I don't get sucked into Facebook for hours at a time pretending that it's going to grow my business. But, on the other hand, I'm not an ostrich with my head in the sand either. I know the importance of Facebook and have used it quite successfully to stay and get connected with people from whom I can learn as well as with people who want to learn from me. And I've been learning from the most successful people on the internet on what to do and what not to do and expect with social media.
Another thought that jumped out at me from this article by Seth Godin was this statement: "You must be willing to fail. I hope you're up for that."
Are you willing to go through with the effort of the next 90 days, whether it's for your P90X workouts, building your business, or even dejunking the house, knowing that you might fail and have to pick up and try again? Is it worth it? Are your hopes, dreams and goals worth the risk of failing a few times? I can look back at all the times I just gave up after failing one time. But it doesn't do any good to look back now and wish I coulda/woulda/shoulda. Past is the past. Learn from it and charge forward.
Just last week I was having a conversation with a friend who said when they were younger, they said they would never work long hours like their dad had and be away from their family so many hours a week. Then time passed and he woke up one day with a wife and family and realized, I'm working every minute I can, just like my dad did. I'm never home. How did that happen?
If you want different results, you have to do something different. Doesn't matter if we are talking about your health, a hobby, a business or life in general. Follow the herd, you end up where the herd goes. Here's my advice to you, since you made it this far in the article. If you want a different life than 95% of the people around you have, don't follow the herd. Sounds simple, right?
In the early part of the last century, more people worked for themselves than had jobs. Now it's flipped. Now people think that security rests in a job. We are trained in school to get a good job. Keep that good job until we can retire. And then what? They don't teach you in school that after 45 years in the workforce, if you have done what they taught you, you have to live on 30% of the income you lived on while working! I heard that statistic for years and years thinking..I must be part of the 5%. Yeah..they aren't talking about me. I have a lot of skills and talents to fall back on. I can't be in the 95%..can I? Amazing how we dupe ourselves, isn't it? Ignore the obvious hoping for a magic wand? Doing the same things that everyone else is doing and yet thinking somehow we will have different results.
So what does this have to do with social media? Well..somehow I got away from my beginning topic. So how to get back…
Never mind..we'll pick up social media next week.
I'm just excited that after 4 years of growing our business, a business that we really should have failed at, our boys are talking about pursuing their dreams. Two of the boys talk about owning their own businesses, instead of having someone else decide what they are worth in a job. We haven't even really pushed that. They've come up with that on their own. The other thing that amazes me in this short time, the boys aren't afraid of change.
We talk about change a lot; that the only constant is change.
I like what Dave Kraft writes in his book, Leaders Who Last: "The only thing that seems to remain the same is change. Change is more prolific, rapid and complex than ever before. The only place you can't be sure of change is from a vending machine. Everything else is up for grabs."
Change. Fear of change. Herd or no herd. Social media (ha..I knew I could throw that back in!) What has been occupying your thoughts lately? What is moving your forward or holding you back?
Please leave a comment or question below. It helps me create more content that can help you break free of the herd!